Zen...

In ZAMM, Pirsig explores the meaning and concept of quality, a term he deems to be undefinable. Pirsig's thesis is that to truly experience quality one must both embrace and apply it as best fits the requirements of the situation. According... to Pirsig, such an approach would avoid a great deal of frustration and dissatisfaction common to modern life.
http://en.wikipedia.org/wiki/Zen_and_the_Art_of_Motorcycle_Maintenance